If you want to maximize your readership reach, social media is a necessary evil. In this workshop, we’ll dive into each of today’s leading platforms, their respective audiences, as well as their technical strengths and weaknesses, laying the foundation for successfully scaling a social media presence.

This is a beginner-level social media marketing workshop built for authors at any stage of their publishing journey. Over the course of 90 minutes, we will cover everything from posting best practices and measuring ROI, to managing trolls and ways to ensure your personal privacy is protected.

A marketing cheat sheet will be provided, along with a work-along template for those who want to build a social media strategy together in real time.