Often, writers are so focused on the end goal of getting published that they completely forget the business side of the job. Whichever route you choose to pursue publishing through, it’s vital you start thinking about how to position yourself in the market. This means understanding YOUR brand and how it supports YOUR story.

In this hands-on workshop, we’ll cover the fundamentals necessary to building and amplifying a brand, as well as best practices for how, when, and where to use it.

Marketing is tricky. Staying true to yourself while marketing can be even trickier. Across every industry, though, authenticity is what sells.

This workshop will equip authors with easy, actionable digital marketing opportunities and explore both the importance and impact of marketing oneself authentically in 2026.

How are you supposed to build a brand—without completely burning out your mental health? How do you amplify your voice—without detracting from important conversations? How do you find your people—without accidentally feeding the trollz?

Social media isn’t exclusively about likes, follows, and subscribes. There’s a scientific link between social media and mental health, and Fitz is a firm believer in finding success—without sacrificing sanity.