Often, writers are so focused on the end goal of getting published that they completely forget the business side of the job. Whichever route you choose to pursue publishing through, it’s vital you start thinking about how to position yourself in the market. This means understanding YOUR brand and how it supports YOUR story.

In this hands-on workshop, we’ll cover the fundamentals necessary to building and amplifying a brand, as well as best practices for how, when, and where to use it.

Marketing is tricky. Staying true to yourself while marketing can be even trickier. Across every industry, though, authenticity is what sells.

This workshop will equip authors with easy, actionable digital marketing opportunities and explore both the importance and impact of marketing oneself authentically in 2025.

If you want to maximize your readership reach, social media is a necessary evil. In this workshop, we’ll dive into each of today’s leading platforms, their respective audiences, as well as their technical strengths and weaknesses, laying the foundation for successfully scaling a social media presence.

This is a beginner-level social media marketing workshop built for authors at any stage of their publishing journey. Over the course of 90 minutes, we will cover everything from posting best practices and measuring ROI, to managing trolls and ways to ensure your personal privacy is protected.