Often, writers are so focused on the end goal of getting published that they completely forget the business side of the job. Whichever route you choose to pursue publishing through, it’s vital you start thinking about how to position yourself in the market. This means understanding YOUR brand and how it supports YOUR story.

In this hands-on workshop, we’ll cover the fundamentals necessary to building and amplifying a brand, as well as best practices for how, when, and where to use it.

This workshop is brought to you by Write on the River and free to all registered attendees of their 2026 writers conference. Learn more and register here.